Sarah Krawczak

There is nothing more boring than perfect stories.

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Hey you

Who

Sarah Krawczak

I’m a #Slasher - social media manager / content creator / writer / strategist from Frankfurt am Main in Germany. My career path is far from linear: After an internship in a PR Agency, I decided to take a job in academia to write a dissertation about framing in media discourses. During this process, I launched my instagram account @sarahkrawczak about vegan food, fair fashion and my self-empowerment. What began as a corona project, became my passion. The result: I decided to quit my academia career and started a new position as social media manager (with all the mentioned slashes) at Internationaler Bund. #DoWhatYouCantDo

I’m all in for Authentic brand building

Sarah Krawczak

Focused ethnic craftsman working in creative carpenter studio

The reason behind my decisions was my constant strive to create value, especially in my work context. Today I am convinced that every of these career steps was important and provided me with essential know-how for authentic brand building through social media.

There are so many stories on social media. Finding your tone of voice is the basis to provide real value and reach your audience. The main aspect of my storytelling approach: Focusing on humans and their challenges.

Case Studies

Social Media Strategy, Social Media Management, Content Creation, Community Management, Campaign Planning, Corporate Workshops & Presentations @Internationalerbund